About Us

The driving force behind Cookie Better is wanting to help others.

Each of us have spent years learning and growing our businesses and we have learned so much along the way! We want to share tools to help you succeed.

We know what a little support and investment can do to turn around your business and make it what you've always wanted it to be. 

We want to work with you to get results greater than you ever thought possible.

We have over 35 years combined experience in the cookie industry and have had the pleasure or working with brands such as Chick-Fil-A, Hitachi, UPS, Modern Luxury, Food Network, Amazon,and Piedmont Healthcare to name a few . . . 

We know a few things about juggling family and work, changing careers, balancing multiple jobs and having fun while trying to do it all.

Join us as we "Cookie Better"! 


Get to know the ladies of Cookie Better



Erin started her cookie journey in 2014 as a way to get her through the long days of mothering three young children. Cookies quickly became a passion, and finally turned into a business in 2018. She owns Darling Cookie Co. in Boise, ID.

 She’s been recognized as a featured vendor in Rocky Mountain Bride Magazine, and was an Open Breakout Instructor at Dallas Cookie Con in 2021. When she’s not making custom orders, she is running her kids to activities, squeezing in time for yoga or a hike, or planning her next family vacation.



Sam is a recent winner of Food Network’s Christmas Cookie Challenge. She is a licensed home baker and owner of Sam’s Cookie Company in Marietta, GA. Sam has a BFA in Interior Design and is a full time sales representative. She has been baking on nights and weekends for over 12 years and now teaches cookiers to model their own unique cookie cutters and print them on a 3d printer. Gone are the days of searching for that perfect custom cookie cutter, only to find the lead time exceeds your deadline to bake. Sam’s Cookie Company offers Bella and Bella Pro Fusion 360™ add-ins that are crafted to empower bakers to see their original designs come to life in seconds. They are easy to use and completely customizable with the click of a button. Sam’s Cookie University is a membership that offers support for modeling and 3d printing cookie cutters and decorating cookies.



Shelly is an Industrial Engineer turned Cookier and loves using her degree to improve every aspect of her business.  She has owned Pastry Shells for 12+ years and has made everything from wedding cakes to cupcakes but now she solely focuses on cookies. 

In 2021, Shelly started a tag company that provides digital and physical tags for different events and holidays.  She is the creator of The Efficient Cookier where she teaches cookiers how to leave team no sleep and truly enjoy making cookies.  Teaching is something she loves so, you might have seen her teaching at a couple CookieCons.  She truly can't wait to teach and connect with you!



Wendy is the owner and creator of Wendy’s Cookie Studio, and recently moved to South Florida. She was on Food Network’s Christmas Cookie Challenge, Season 6, and won! Wendy was selected as an add-on instructor at CookieCon in Ohio and will be a core instructor in Orlando 2023.

Owning a bakery had been a goal since college. After several cross-country moves, it was time to get started. With a toddler at home and 4 kids at school, decorating cookies created the perfect combination of business, design, and creativity. 

Wendy grew up in Orlando, FL and loves the beach. She is the mother of 5 kids (3 boys and 2 girls). Her husband is a football coach. When she’s not running kids to soccer practice or to football games, she enjoys yoga, reading, and spending time with family and friends.