Planning Thanksgiving cookies gets easier with a clear plan. This roundup covers design ideas with cutter links, color palettes with hex codes, roll-out and drop cookie recipes, and packaging that looks polished and sells.

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When I first started decorating cookies, I wasted so much time trying to make it work with tools that weren’t meant for the job. I’d seen beautiful cookies online and figured I could get the same results with a few zip-top bags and toothpicks. Spoiler alert: I was wrong.

If you’ve ever felt frustra...